Bad marketing is what happens when you don’t have a plan.
OK marketing is what happens when you make a plan and follow all the best practices.
Good marketing is what happens when you consult the experts, plan, and do best practices.
Great marketing is what happens when you consult the dummies first.
By dummies I don’t mean people who are not smart. Dummies are the people who haven’t spent too much time thinking about your challenges. They simply have nothing at stake, nothing to prove, and everything to gain by your success. They are unsullied by the daily details and concerns you have in running your business.
Present your challenges to the person you have dinner with, the person whose diapers you change. You can also talk to us.
