Brennan Heating and Air Conditioning was looking for help in generating new leads while building their internal database.
Entercom Seattle used a targeted direct to consumer email offering a chance to win free Lennox A/C or heating unit with an opportunity for listeners to request a bid for their home.
Over 25 new consumers signed up for the in-person bid and 750+ consumers signed up to win, significantly growing the Brennan’s database with qualified shoppers.