Carter Volkswagen in Ballard. Five minutes from Ordinary
The Challenge
Carter VW is a Volkswagen dealership in a location car shoppers don’t normally frequent for cars. The neighborhood is better known for its hipster boutique shops and popular eateries.
The Solution
A campaign that connects to the target consumers (those who live within shopping distance of the store) by poking fun at the quirky locals, coupled with an offer for a free lunch at one of the neighborhood’s hot spots.
Carter VW in Ballard. Five Minutes From Ordinary: Fremont
Carter VW in Ballard. Five Minutes From Ordinary: Longshoreman
Carter VW in Ballard. Five Minutes From Ordinary: Vinyl
