Carter Volkswagen in Ballard. Five minutes from Ordinary

The Challenge

Carter VW is a Volkswagen dealership in a location car shoppers don’t normally frequent for cars.  The neighborhood is better known for its hipster boutique shops and popular eateries.

The Solution

A campaign that connects to the target consumers (those who live within shopping distance of the store) by poking fun at the quirky locals, coupled with an offer for a free lunch at one of the neighborhood’s hot spots.

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