Create awareness and drive traffic to Cupcake Royale’s new Bellevue, Washington location.
Entercom Seattle developed an integrated campaign that combined on-air talent endorsements, targeted sampling events and a geo-targeted direct-to-consumer email offer. The email was sent to consumers who lived in a 15 mile radius of the new retail location and included a special offer.
The new store location saw an immediate boost in traffic and results. A record number of coupons were redeemed in the short time frame, creating a tremendous ROI.