Cupcake Royale
New retailer Accelerates Sales Out of the Gate with an Integrated Campaign and Special Offer
Objective
Create awareness and drive traffic to Cupcake Royale’s new Bellevue, Washington location.
Solution
Entercom Seattle developed an integrated campaign that combined on-air talent endorsements, targeted sampling events and a geo-targeted direct-to-consumer email offer. The email was sent to consumers who lived in a 15 mile radius of the new retail location and included a special offer.
Results
The new store location saw an immediate boost in traffic and results. A record number of coupons were redeemed in the short time frame, creating a tremendous ROI.
