Michael’s Toyota Email Creates Auto Sales

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The Challenge

Michael’s Toyota was looking to get people on the lot for test-drives, in turn, leading to new car sales

The Solution

180,000 permission-based emails were sent to database members interested in Automotive deals.  A $50 gas card was offered in exchange for a test drive.

The Results

The email itself produced over 800 clicks to the Michael’s Toyota website, and over 100 test-drives were scheduled.  28 of those test-drives turned into new car sales!