Michael’s Toyota was looking to get people on the lot for test-drives, in turn, leading to new car sales
180,000 permission-based emails were sent to database members interested in Automotive deals. A $50 gas card was offered in exchange for a test drive.
The email itself produced over 800 clicks to the Michael’s Toyota website, and over 100 test-drives were scheduled. 28 of those test-drives turned into new car sales!