REI
Unique Opportunity Translates Into Retail Traffic and Revenue for REI
Objective
REI wanted to drive traffic and increase sales at its Seattle retail locations
Solution
Entercom Seattle offered REI the opportunity to partner with KMTT on their annual “Live From The Mountain Music Lounge” which was sold exclusively at REI retail locations.
Results
The response was incredible. Over 15,000 CD’s were sold and REI recognized almost $600,000 in revenue from listeners during the campaign.
