Third Shift Connects with Passionate Fans

Third Shift Connects with Passionate Fans

Windermere Builds Their Brand while Doing Good

Windermere Builds Their Brand while Doing Good

Trees drive outstanding results for Carter Subaru

Trees drive outstanding results for Carter Subaru

Cupcake Royale Cooks Up New Customers

Cupcake Royale Cooks Up New Customers

Smirnoff Sells Over 225 Cases of a New Product in Just 6 Weeks

Smirnoff Sells Over 225 Cases of a New Product in Just 6 Weeks

Michael's Toyota Email Drives Auto Sales

Michael's Toyota Email Drives Auto Sales

Entercom Seattle Increases Tequila Sales with Targeted Event

Entercom Seattle Increases Tequila Sales with Targeted Event

Carter Volkswagen in Ballard: Five Minutes from Ordinary

Carter Volkswagen in Ballard: Five Minutes from Ordinary

Brennan Heating Email Generates Qualified Leads and Built Database

Brennan Heating Email Generates Qualified Leads and Built Database

HELLO. WE ARE ENTERCOM, SEATTLE. YOU LOOK FAMILIAR...

but like our 1.5 million passionate fans, you probably know us as 99.9 KISW, 1077 The End, 100.7 The Wolf, and HOT 103.7. You need strategic, customized advertising campaigns that achieve measurable results. Whether you’re trying to build awareness for a new business, incremental traffic into your store, or increased engagement online, Entercom Seattle will build a custom solution to drive your business success.

What Does Your Business Need?


About Us

We are an interactive, intimate, and ubiquitous medium that creates fans of its brands.

Why We’re Here

When you reach a million and a half voracious consumers every week you owe it to your advertisers to create strategic, customized campaigns that truly achieve measurable results.

It’s in our DNA to put client success first.  So whether you’re building awareness for a new business, incremental traffic into your store, or increased engagement online we have solutions that we’ll custom design to drive your business.

Because at Entercom/Seattle we are relentlessly committed to smart solutions that drive your business.

Read on for more on how we do it.


What We Do

Have you ever noticed that there aren’t any people walking around town wearing Facebook t-shirts? And nobody wants a KING5 bumper stickers.

Radio is a uniquely personal medium, one that touches consumers so powerfully that we literally become a part of how our listeners identify themselves. On your next commute look and see how many cars have a radio station window sticker.

We are an interactive, intimate, and ubiquitous medium that creates fans of its brands. And because our listeners become fans of our brands they allow us to reach them not only on the air, but on their smartphones, through text and e-mail and even Facebook and Twitter. More than that they reach us. More than 3,000,000 times in the last year alone.

Our Assets

The legendary advertising man David Ogilvy has oft been quoted as saying,

At the end of the day all of our capital assets go down the elevator.
And he was certainly right. The quality of your marketing campaign is going to be directly impacted by the quality of the people working on it. We’ve assembled what we believe to be Seattle’s best media marketing minds to work on your project. From developing sound business and marketing strategy to breakthrough creative, we’ve got the expertise to help you grow.

Strategy and Creative

Account Management

Product Brand Management



Portfolio

  • Heritage Distilling Co.

    Heritage Distilling Co.

    Campaign

  • Third Shift Connects with Passionate Fans

    Third Shift Connects with Passionate Fans

    Branding

  • Brennan Heating Email Generates Qualified Leads and Built Database

    Brennan Heating Email Generates Qualified Leads and Built Database

    Campaign

  • Michael’s Toyota Email Creates Auto Sales

    Michael’s Toyota Email Creates Auto Sales

    Campaign

  • Alfy’s Gets a New Identity and Marketing Strategy

    Alfy’s Gets a New Identity and Marketing Strategy

    Campaign

  • Windermere Real Estate: Building Better Communities One Home Sale at a Time

    Windermere Real Estate: Building Better Communities One Home Sale at a Time

    Campaign

  • Carter Volkswagen in Ballard.  Five minutes from Ordinary

    Carter Volkswagen in Ballard. Five minutes from Ordinary

    Campaign

  • Carter Subaru

    Carter Subaru

    Campaign

  • Smirnoff

    Smirnoff

    Campaign

  • Cupcake Royale

    Cupcake Royale

    Campaign

  • Jose Cuervo

    Jose Cuervo

    Campaign

Services

How We Do It

On Air Radio
∙Radio reaches over 93% of Americans age 12+ every week.

∙Great radio commercials create a “theater of the mind,” where consumers bring the sounds and messages to life in their imagination.

∙For decades, businesses have relied on commercial radio to broadcast their message to millions of consumers to engage listeners and motivate action

∙Radio commercials are available in multiple lengths including 60, 30, 15, 10, and 5-seconds

Personality Endorsements
∙Radio personalities are often local heroes and celebrities in their markets. They have a relationship with their fans that is authentic and credible.

∙Airing live and/or pre-recorded commercials featuring engaging on-air personalities weaves a sponsor’s message into the fiber and programming of the station.

∙Testimonials from prominent personalities powerfully transfer credibility and trust to an advertiser’s marketing campaign.

Internet Radio
∙Internet radio is the fastest growing segment of the radio industry.

∙Online listenera across desktop, laptop, and mobile applications tend to be among the most loyal, tect savvy and responsive.

∙Internet radio is consumed at the “point of purchase” as consumers are just a mouse click away from a client’s website, a search engine, or their favorite social media site.

Cause Marketing Campaigns
∙Cause marketing-focused on local communities, the environment, or initiatives provides advertisers with a connection to customers.

∙A campaign tied to a specific cause or community/environmental initiative provides a company with an opportunity to leverage the relationship and share the benefits with a like-minded audience.

Feature Sponsorships
∙Sponsorship features-including news, weather, traffic, and sports-highlights an advertiser’s business and provide additional media weight to a campaignn.

∙Feature sponsorships can also include specialty programs such as local music, sports highlights, or Wall Street closing reports.

Contests and Promotions
∙On-air contests and promotions are a proven staple of radio marketing reinforcing an advertiser’s objective to a highly engaged listener.

∙Contests are a great way to create additional exposure and excitement for advertisers’ products or offerings.

Naming Rights
∙Provides an advertiser a positive association with a core station asset.

∙Can include show or feature names, studio sponsorships, live performance areas and stage sponsorships at events.

∙Provide the sponsor valuable exposure every time the asset is mentioned or referred to on air or online.

Display Ads
∙Rich media display ads add visual recall and ROI to a traditional campaign.

∙Display ads are prominently featured on our websites in a variety of universal sizes, including 728×90, 300×100, and 300×250.

Video Prerolls
∙Video prerolls provide an online roadblock that requires a user to view a commercial message before they can progress on the site.

∙”Must see” video pre-roll and video ads provide visuals and motion that serve our most ardent fans as they opt-in to their favorite content (300×250 “video ads” are our most popular assets).

Rich media/Walk-On Video
∙Rich media ads including corner peel, banner link and video ads like “walk-on” or “disruptive” video ads, launch on a radio station website page and bring additional attention and excitement to an advertiser’s message.

∙Rich media walk-on videos are interactive, clickable and can include people, station personalities, vehicles, and more to engage the audience and encourage consumers to click to find out more.

Micro Sites/Landing Pages
∙Creative, client branded websites and web pages enhance an advertiser’s marketing message by providing information, videos and content specifically designed to activate the targeted demographic for the campaign.

Website Takeovers
∙Daily and hourly takeovers of radio station websites can include static banner ads, visual takeovers, side bars and more to powerfully reinforce an advertiser’s message.

∙Website takeovers provide an online roadblock that literally “takeover” a webpage. Visitors are inundated with an advertiser’s marketing message during a specific timeframe reinforcing an advertiser’s campaign and motivating them to take action.

Social Media Activation
∙Radio activates consumer engagement to promote an advertiser’s social media strategy.

∙Effective radio campaigns can drive consumers to “like,” follow and engage with an advertiser on their social media platforms including Facebook, Twitter, Google, and more.

∙Social media campaigns can be activated with marketing solutions and integrated campaigns that support existing Facebook contests and promotions.

Mobile / Text Programs
∙Combining an on-air campaign with Entercom’s texting network can dynamically build an advertiser’s database.

∙Text-to-win drive consumers into retail locations to get a text code and enter to win prizes and redeem special offers.

∙Advertisers can engage with consumers by sending bounce-back messages with information, links, and advertising messages.

∙Text alerts can be used to build a text database, share information and to send daily / weekly /monthly information, tips, special offers, or coupons. They create an ongoing dialogue with consumers.

Direct to Consumer Email
∙Effective vehicle for targeted special offers.

∙Zoned emails provide accurate targeting geographically, psychographically, and demographically.

∙A dynamic offer linked directly to client’s web page or point-of-purchase site.

∙Optimized for both desktop and mobile recipients.

Surveys
∙Entercom can execute timely research on consumer behaviors for advertisers looking to identify brand perceptions and preferences within a targeted group.

∙Provides insight on purchase habits, spending patterns, consumer behavior, and more.

∙Survey results provide real-time, relevant information.

Social Commerce - PERKS
∙Get My Perks is a cashless marketing opportunity that provides a return on investment with a revenue share arrangement.

∙Program provides restaurants, events, retailers, and services with an integrated platform designed to sell and promote their products and services to consumers ready to buy.

Events
∙We plan, participate, and execute large and small targeted events that provide clients with opportunities to engage with consumers, sample, or demonstrate and expose a product or service in their local community.

Street Team Marketing
∙Street team marketing gets maximum results by using guerilla marketing techniques to meet and engage with consumers in unconventional ways.

∙Street team marketing includes sampling, couponing, signage, promotions, and more.

Appearances / Live Broadcasts
∙Entercom radio celebrities make appearances at local events such as store openings, product releases, retail locations, and more and can include live remote broadcasts from specific locations.

∙These station and personality appearances ignite ‘buzz’ and motivate existing and new consumers to visit a location.

In Retail Promotions
∙Drive traffic to retail locations at a specific time for a specific purpose. Whether its a grand opening, a meet-and-greet with a station personality, or the opportunity to winagreat prize.

∙A great driver of incremental foot traffic.

∙In-retail signage and point-of-purchase displays are a great way to round out a traditional media campaign. The signage acts as another point-of-contact with consumers reinforcing an advertiser’s campaign right at the cash register when consumers are poised to purchase.

Contests and Promotions
∙On-air contests and promotions are a proven staple of radio marketing reinforcing an advertiser’s objective to a highly engaged listener.

∙Contests are a great way to create additional exposure and excitement for advertisers’ products or offerings.


Entercom Original Programs

Entercom Radio Takeover Series
∙Entercom has unique access to some of music’s biggest artists and we share this backstage pass with our fans and select advertisers.

∙The Entercom Radio Takeover Series invites our listeners to join us for one hour as superstar artists take over our stations’ airwaves and websites with an exclusive, unique, intimate conversation, exciting new music, commentary and unreleased live material.

∙Additional videos, photos, and the entire one hour takeover is also available to fans “on demand” across all station websites.

∙Past Rock Takeovers include Godsmack, Pearl Jam, Ozzy Osbourne, Slash, Foo Fighters, Red Hot Chili Peppers

∙Past Contemporary Takeovers include: Jennifer Lopez, Taylor Swift, Katy Perry, Bruno Mars

∙Past Country Takeovers include Rascal Flatts, Tim McGraw, Reba McIntyre, Taylor Swift, Brad Paisley


Entercom Sing Like Series Series
∙Entercom’s Sing Like series is a unique integrated programming and media platform that engages listeners and sponsors with compelling on air and online entertainment.

∙Entercom partners with superstar artists like Taylor Swift, Lady Gaga, and Lady Antebellum to invite aspiring singers to Sing Like the featured artist.

∙Propelled by the combination of radio and social media, audience and fans vote on their favorite. The prizes include once-in-a-lifetime musical experiences and prizes that money can’t buy.

∙The Sing Like series is designed to connect a select sponsor directly to a superstar musical artists providing a priceless association.

∙The artist, Entercom programming and our on-air talent support the program at all levels, resulting in outstanding audience response and engagement.

∙Past Sing Like artists have included Taylor Swift, Lady Gaga, Kenny Chesney, John Mayer, Lady Antebellum.


1THING
∙Sustainability is a critical issue in our world today. Entercom created the 1Thing program to inspire and educate listeners and consumers about how they personally can make a difference.

∙Entercom’s 1Thing initiative encourages all of us to change just one thing in our life.

∙Each year, Entercom ststions across the united States partner with like minded companies to support this environmental and sustainability initiative, on-air, online, and on site.


What's 4 Dinner/Dinner With
∙Eighty percent of Americans do not know what they are having for dinner tonight. This program is designed to help them decide by suggesting recipes, meals, and directing them to specific retail locations.

∙Opt-in “foodies” receive dinner suggestions by email everyday from their favorite radio station for free while all listeners hear the suggestions on-air everyday during the 5PM hour.

∙Serving wine with dinner? Let us recommend the perfect wine to go with your meal.

Blog

Making Fans of Your Brand

Visit our archive

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We are so excited to share our first monthly rating story with you. Watch this quick video to see how HOT 103.7 has set Seattle ablaze.

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Contact

Street Address
Entercom Seattle
1100 Olive Way
Suite 1650
Seattle, Washington 98101

Telephone
(206) 577-8600

Fax
(206) 215-9355

Office Hours
Monday – Friday 8:30 AM – 5:30 PM


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