Carter Subaru wanted to get vehicle shoppers to test drive a Subaru and make a purchase.
Entercom worked with Carter Subaru to create an integrated media campaign where a tree was planted for every Subaru driven. The campaign utilized local celebrity endorsements and was brought to life through highly-engaging walk-on videos.
Over 70,000 trees were planted on behalf of Carter Subaru customers. As a result, Carter Subaru jumped to the #1 Subaru dealership in America.